Whether big or small, all business owners want their businesses to grow. If you are concerned about your business growth, you’re not alone! We at Logic Web Media can help you achieve your goals and expand your reach with a professionally designed and developed website.
Your first task is to decide what you want your site to do for your business: sell, inform, promote, generate leads, etc.? From there, we can discuss with you the right type of website with the right design that will best represent your goals. Having a website professionally designed and built will help clearly communicate to the world what your services and products are. When your site looks good and works well, it will increase your chances of converting visitors into leads and will make your business grow!
Designing for Business Growth
The design process for the front-end (client side; or the stuff people can see) of you website is an important aspect of building your new website. When it comes to web design and business growth, the rule of thumb is to keep things simple. Modern web design has been transforming more and more into clean, simple, and flat styles. You will want to stay away from overcrowding with unnecessary content and images. Web users these days have an incredibly short attention span and there are tons of options for services just like yours. It is important to get your point across and convert the visitor into a lead as quickly as possible.
If the goal of your website is mainly to provide information, the designs navigation and layout should be easy to use. If a visitor can’t find what they are looking for because of a confusing navigation or content that is thinly spread among dozens of pages, they will surely move on to another website.
Logic Tip: Consider your audience when you are compiling your site. Here at Logic Web Media, we consider your audience so that the colors, layout, and function of the site will appeal directly to them.
Developing for Business Growth
This is more technical and best left to the experts. It is important to understand that the back-end (the stuff people can’t see) of a website is just as important as the front-end of the site. Your new website should be written with valid and modern coding practices so that it works on all browsers and complies with current web standards. This will increase your sites speed and visibility to users. Maximizing your sites functions is what will set your business apart from the rest.
If you are planning to sell on the internet, having the right eCommerce software for your needs is vitally important. For larger scale stores, we recommend utilizing Magento open-source software. This can handle managing products, invoicing, clients, and more, while maintaining a smooth browsing and checkout process.
Things Every Website Needs & How to Do it the Right Way
1. Web Hosting
Every site needs a hosting plan. This is the fee (typically payable yearly) for hosting the site files so that people can view it on the internet. There are a wide range of hosting providers with different levels of service. For the majority of web projects, basic web hosting is all that they need and typically costs $100-150 per year.
Some clients, such as our Cameo Surgery, require HIPAA compliant hosting so that patient data is secure and protected. Other clients require hosting that supports heavy influxes of traffic, disaster recovery, and eCommerce hosting that is optimized for speed and security.
Regardless of your website, we can set up hosting for you so that you know your site has what it needs to reach your audience.
Average Yearly Cost: $100-300 (depending on needs)
2. Domain Name
This is the name that your site will live under, such as logicwebmedia.com. There are tons of options out there for domain names. Basically, if you can think of it, you can get a domain name of it. (Unless, of course, someone thought of it first.) You can check here to see if your ideal domain is available.
People choose things ranging from their business name to their services or location. you can speak with any of the certified web monkeys here at logic web media to help decide what works best for you!
Logic Tip: we often see clients wanting to get their business name as their domain, which sounds like it makes sense! However, when you are just entering the complex world of the WWW, it may be better to have a domain that represents your location and you exact service. Such as longislandsecurityalarms.com, whose website has a better chance of showing up in search than if they just had computercontrolledsecurity.com. Their domain gets to the heart of what they do: Long Island Security.
Average Yearly Cost: $15-20 (depending on needs)