In 2010, the VeteransAid Foundation (VAF), a 501(c)3 organization, along with its partners HBO and the United War Veterans Council, was formed to help raise funds and awareness for Veterans’ causes. The Foundation will partner with thousands of existing organizations dedicated to veteran’s issues. Through high-profile events, such as The Concert for VeteransAid corporate sponsorship, causing marketing programs and national social movements, VeteransAid has set its fundraising goals at an estimated $100 million annually.