Long Island Web Designer's Blog

Google “Fred” Update: Search Impact and Recovery

Did your search rank and web traffic drop? It is possible that your site was affected by the most recent semi-major Google algorithm update. Now, I realize that to most of our client-base that this article will like a lot of nerdy tech jargon. However, having a website that drives traffic and brings in new

By AnnMarie Minichiello  |  May 15, 2017

2017 Search Trends: How Important is Desktop and Mobile Site Speed?

When we look at the 2017 SEO factors affecting search rank, we tend to think of content marketing and structural elements. However, those aren’t the only factors for increasing SERPs, gaining new traffic, and converting visitors. Page speed and site load time has become more important within the past several years. More importantly, we have

By AnnMarie Minichiello  |  March 28, 2017

Why Your Website’s Homepage is So Important

It’s been established that your company not only needs a website, but a great website. What exactly does that mean? For one thing, it is more than just writing some words and adding some pictures. Your site needs to be functional, and we want it to be fantastic. The homepage is the front door to

By AnnMarie Minichiello  |  March 17, 2017

What is Search Engine Results Page (SERP)?

SERP stands for “Search Engine Results Page”. It is the list of results for a user’s search query. For example, if you go to Google and type in “restaurants near me”, you will be redirected to a page with a list of websites that offer you that information. Every SERP is unique, even when searching

By AnnMarie Minichiello  |  March 13, 2017

Bounce Rate 101 for Better SEO

“Bouncing” refers to the amount of visitors who leave the website after only viewing the single page which they landed on. Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who bounce from your site. Bounce rates can be used to determine how effective a website

By AnnMarie Minichiello  |  January 23, 2017

Logic Web Media: 2016 By The Numbers

The end of the year is always a time of reflection. We look at the past 12 months and recognize what we’ve accomplished, and what goals we have for the approaching year. It can be pretty insightful. The same absolutely holds true for the work we get done here at Logic Web Media. We’ve gathered

By AnnMarie Minichiello  |  January 9, 2017