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The Essential Small Business Branding Guide

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Category: Web Design

Branding is a strange concept. It entails cultivating an identity that encompasses both visual and voice elements to positively promote your company, products and/or services, and be recognizable to consumers. Branding influences your consumer to have a specific impression of …
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Google “Fred” Update: Search Impact and Recovery

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Category: Search Engine Optimization, Tech News

Did your search rank and web traffic drop? It is possible that your site was affected by the most recent semi-major Google algorithm update. Now, I realize that to most of our client-base that this article will like a lot …
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2017 Search Trends: How Important is Desktop and Mobile Site Speed?

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Category: Search Engine Optimization, Tech News

When we look at the 2017 SEO factors affecting search rank, we tend to think of content marketing and structural elements. However, those aren’t the only factors for increasing SERPs, gaining new traffic, and converting visitors. Page speed and site …
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Why Your Website’s Homepage is So Important

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Category: Web Design

It’s been established that your company not only needs a website, but a great website. What exactly does that mean? For one thing, it is more than just writing some words and adding some pictures. Your site needs to be …
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What is Search Engine Results Page (SERP)?

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Category: Search Engine Optimization

SERP stands for “Search Engine Results Page”. It is the list of results for a user’s search query. For example, if you go to Google and type in “restaurants near me”, you will be redirected to a page with a …
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How to Use the Psychology of Color on your Website

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Category: Web Design

Your website is the ultimate way to advertise your business. In order to do that effectively, you need to decide what your target audience is, and choose designs that will garner the best response. An important component of that is …
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