When your company sets out to have a website built, there are a few considerations that you should make.
What goals are you trying to accomplish? Who are your customers? What do you want to convey to people who visit your website?
Unlike out-of-the-box website templates, a professional web design company can take these considerations into account. We can help you build a selling tool that positions you above the competition.
1. Custom Design That Works for Your Industry and Audience
Web design professionals understand that different businesses have different needs. Based on your business, our professional web design team can create a website that is valuable to your customers and increase ROI. Template website builders offer very basic solutions, which will not be able to meet your needs.
Your brand’s target audience should also be a huge factor in your website’s design. To keep a solid footing against the competition, your website should be designed for the demographics of the target audience.
How old are your customers? What is their level of income? Do they have existing knowledge about your products or services?
Beyond the aesthetic design of the website, we can create a website that delivers an excellent experience. In doing so, your new website will strengthen your brand’s presence.
2. Follow Modern Web Design Trends
There’s always something new in the web design world. Template-based website builders cannot mimic the visually and functionally complex web design trends. If you want your website to stand out, then you need a professional web design company, even for a basic website redesign.
For example, many modern websites make a conscious effort toward data storytelling. Expressing the value of your brand’s proposition through a data-driven approach is a time-tested tactic. Done correctly, this can also be visually engaging. This level of custom design is not possible with template website builders.
3. Build a Website with Great SEO Value
During the website development, it’s understandable to be concerned with the final product. But, once the website is finished, the website will need to fulfill its primary objective: to increase your ROI. And without an established presence on Google, your website will not effectively reach any new customers.
That’s why building a website with SEO and ranking in Google in mind is critical. With template website solutions, your SEO options are fairly limited. The website’s code is rigid, and cannot be altered to increase its ranking potential.
By hiring a web design pro, you can avoid this issue. Custom website developers will write your website’s code from scratch, generally using a platform such as WordPress. In doing so, they will code the website with SEO in mind. This means that all of the website’s technical elements will be optimized for search engine exposure. As you publish new keyword-focused blog posts to your WordPress site, your Google rankings will rise.
4. Make Updates Over Time
If your business is flourishing, then you’ll likely need to update your website at some point. If your business expands and increases the range of services, then you’ll need a new page to market that service. If you decide to transition from marketing your store’s products to selling your products, then you’ll need eCommerce functionality.
More commonly, however, you will need updates to maintain the overall health of your website. In time you will see things might get glitchy. This is due to several possibilities, such as browser changes, necessary software updates, or simply web design trend changes.
A website design company can help you implement these changes with ease. After building a website, it’s easy for a web design pro to make changes. Familiarity with the website’s code will go a long way. The same is not true for template-based websites. After initially creating your website, you will not have the freedom to create new custom pages. So, hiring a professional web design company keeps the door open for website edits of any kind.
5. Better Functionality
Like we mentioned before, the range of your website’s functions can vary based on your industry. If your business sells custom-designed glassware, then you’ll likely need a website that can render potential designs in real time. Or, if your company performs grill maintenance, then you might need a way for homeowners and restaurant owners to schedule appointments.
There are poorly designed plugins that claim to accomplish these tasks. However, you will find that they will slow down site speed, leave openings for website hackers, and may not perform all the functions that you need.
Rather than using a poorly designed plug-in, a professional web design company will custom-build this website function for you. So, it will be designed specifically for your website and customers. Beyond this, a custom-built website will also operate at higher speeds than a template website, which is great for both customers and SEO.
Long Island Custom Web Design & Development
If you’re looking to push your business to new boundaries, then you need a website that can help you accomplish that. At Logic Web Media, we are adept at translating the needs of your business to a robust and functional website. Our professional web designers will create a brand-centric website that speaks to your audience, and increases your ROI.