If you’re trying to reach new customers, then your website’s SEO value matters. SEO is by nature a long-term process that involves plenty of tweaking along the way. However, taking the right approach to SEO can translate to immense benefits for your website, and your bottom line. Read on to learn about a few fool-proof ways you can enhance your website’s SEO value.
This post is an updated version of a post dated 6/22/2015.
1. Mobile Responsive Web Design
Having a mobile responsive website is no longer an option. It’s mandatory for businesses who want to dominate their industry. In fact, Google has begun implementing mobile-first indexing, a new system in which the mobile version of a website is evaluated for rankings, rather than the desktop version. Without a mobile-friendly website, your website’s potential to rank is much lower. But, this does translate to improved conversion rates for your business.
2. Post on Your Google My Business Account
Google+ is dead, but that doesn’t mean that all platforms related to the search engine are irrelevant. According to industry experts, posting on Google My Business can have a mild positive impact on SEO. Thankfully, this process is as easy as pasting a link from an older blog post and a quick call to action. This post will be visible to anyone who searches for your company, and finds the knowledge panel on the side.
3. Do Your Keyword Research
Unless your business is in a cutting-edge industry, chances are that other websites are looking to rank for similar keywords. Every great SEO strategy begins with serious research into these competitors. Through doing extensive research, you can learn which SEO tactics your competitors used to attain these rankings.
Keyword research will help you learn how customers are searching for businesses in your industry. You can conduct this research with free tools like the Google Keyword Planner. However, you will be able to conduct a more effective audit through using a paid tool, such as SEMRush. Determining the keywords that your SEO campaign should be targeting is critical, and ensures that your efforts are worthwhile.
4. Add, Edit, and Improve Content
The importance of content in SEO cannot be overstated. It should be the backbone of your overall SEO strategy, especially after determining the right keywords to target. Routinely publishing blogs on your website demonstrates to Google that you’re attempting to stay relevant. As Google indexes your blog content, it will slowly (but surely) increase your rankings. Blogging is also an excellent way to speak to your customers in a voice that they’re familiar with. While publishing content regularly should be a priority, it’s also important to ensure that this content is high-quality. Publishing grammatically or factually incorrect content will cause Google to relegate your website to a lower position
5. Good Web Design Matters
While you should be thinking about your company’s branding and the user experience when launching your business, great web design can also translate to success in SEO. As Google’s bots crawl the web for new content, they judge your website’s code. When the website’s code reflects a clean interface and clear navigation, Google is more likely to view your website favorably. This is because Google understands that users will be more likely to remain on the website. Otherwise, you’ll have a website without clear navigation, and a high bounce rate. So, even if your priority in building your website is SEO, hiring a professional web development company is still important.
6. Correctly Integrate Keywords
Doing keyword research is only half of the battle– the next step is strategically implementing the right keywords. Your website should obviously include keywords related to the basics of your business. So, if you own a local hardware store, then keywords like “home improvement” and “do it yourself” will likely be important. However, as with blog content, it’s also important to strike a balance between spam and usable content. Keywords belong in specific places such as titles, content, image names, URLs, title tags and page headers.
7. Stay Up To Date
If we’ve learned anything in our SEO work over the years, it’s that Google is always adapting. While most of them are minor, Google makes changes to its search algorithm every day. If you want your website rankings to continue rising, then paying attention to these ever-changing variables is imperative.
8. Get Social
Social media is not a major or direct ranking factor. But, posting on your brand’s social media accounts with links back to your website can benefit your website in other ways. Primarily, it can drive traffic to your website. For example, a tweet that links to your website may lead followers to your website, where they purchase a product. Or, a Facebook post may cause followers to learn more about your services, and potentially result in a conversion.
However, posting on social media can also drive Google searchers to your website. Because social media websites have a high ranking authority, your brand’s page (or even a specific status) could rank for specific keywords.
At Logic Web Media, we can help your brand to implement a social media strategy that will carry value for your customers.
9. Develop Linking Relationships
A deliberate linking strategy is one of the most important parts of a high-quality SEO strategy. Interlinking your website’s blog posts throughout your website is an easy and effective way to do this. This demonstrates to Google that your website has a thoughtful structure. Linking to other websites can also be beneficial– but be sure that Google views the other website favorably. Tools like the MozBar will show you how Google perceives the website with a domain authority score. Linking to websites with a low domain authority can be risky. And, if you create content that other companies find valuable, then your website might receive a link, too.
10. Fix Broken Links
When the domain of a particular page changes, this creates a 404 error. Google indexes 404 errors, and having too many 404 errors can negatively affect your rankings. However, a dedicated SEO professional can easily find and resolve these errors.
Search Engine Optimization on Long Island
SEO is a not a short process. In order to achieve the results you’re looking for, you need to take a long-term approach. The team at Logic Web Media can help you to improve your website’s rankings, and reach more customers.